Sunday, February 19, 2012

ESPN Takes Action on "Chink" Reference On Air & Online

Max Bretos, an anchor suspended, and an online editor fired. That's the action  ESPN has announced following two embarrassingly insensitive references to Knick's new star guard Jeremy Lin.  The Asian-American was referenced to be or have a "Chink in the armor" online and on-air over the past few days on the Worldwide Leader:

Here's the statement from ESPN: 
"At ESPN we are aware of three offensive and inappropriate comments made on ESPN outlets during our coverage of Jeremy Lin.
Saturday we apologized for two references here. We have since learned of a similar reference Friday on ESPN Radio New York. The incidents were separate and different. We have engaged in a thorough review of all three and have taken the following action:
  • The ESPN employee responsible for our Mobile headline has been dismissed.
  • The ESPNEWS anchor has been suspended for 30 days.
  • The radio commentator is not an ESPN employee.
We again apologize, especially to Mr. Lin. His accomplishments are a source of great pride to the Asian-American community, including the Asian-American employees at ESPN. Through self-examination, improved editorial practices and controls, and response to constructive criticism, we will be better in the future."

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